Dutch Barn Builders:
Doubling Their Close Rate to 32% with Velocity 360
The Result: Outgrowing their previous sales workflow, Dutch Barn Builders consolidated operations, eliminated lead drop-off, and scaled their closing rate from a 16% baseline to 31.90% within 4 months.
Hear the Success Story
"Velocity 360 has really taken the phrase 'Work smarter, not harder' and turned it into an invaluable tool..." — Adrean Kelley
The Challenge: Leads Slipping Through the Cracks
Prior to Velocity 360, Dutch Barn Builders was utilizing Shed Suite for their sales tracking. However, the team was overwhelmed by a massive influx of incoming leads.
Without robust automation or centralized data, valuable leads were falling through the cracks over the last few years.
The team was spending time and effort manually nurturing prospects, resulting in stagnant relationships and a capped closing rate of 16% in Q4 2025. They needed a CRM that would work for them and give the sales team some room to breathe.
White Glove Onboarding
"The white glove setup process took several weeks, but it was wonderful. I just gave them everything that I wanted... and the Velocity 360 team completely took care of it."
Workflow Improvements: First 60 Days
Deploying strategic pipeline automations freed up valuable team hours and built a foolproof system of engagement.
Reviving the Cold Pipeline
The system automatically engaged old, cold leads that had previously slipped through the cracks, successfully converting past prospects into brand new paying customers.
Faster Sales Cycles
Consolidating integrations and communications into one central dashboard significantly sped up the sales pipeline, turning over fresh leads much faster.
Sustained Prospect Engagement
Automations maintained steady, long-term conversations with slower-moving prospects, keeping Dutch Barn Builders top-of-mind and strengthening client relationships.
Integrations: The Dutch Barn Builders Ecosystem
Shed Suite
Velocity 360
Dutch Barn Builders integrated everything from their Shed Suite platform, Facebook & Google marketing channels, and Company Cam field photos.
Everything is now in one place, preventing leads from dropping and getting back to people faster.
The Impact
Measuring the direct impact since implementing Velocity 360.
+99.38%
Close Rate Growth
Jumped from a 16% baseline in Q4 2025 to a massive 31.90% closing rate in Q2 2026.
31.90%
Current Win Rate
Nearly 1 in 3 leads now convert to a customer within just four months of implementation.
+32.57%
Avg. Sales Price
Average order value grew from $6,390.06 to $8,471.10, driven by better lead nurturing and a more efficient sales flow.
Adrean Kelley
Director of Sales and Marketing, Dutch Barn Builders
"We started with Velocity 360 CRM at the beginning of Q2 this year. It has been a game changer for Dutch Barn Builders.Velocity 360 has helped us streamline lead management, improve follow-up speed and consistency. The customization options allowed us to build workflows that fit our business instead of forcing our business to fit the CRM. From automated lead nurturing and customer communication to reporting and performance tracking, Velocity 360 has given us everything needed to operate more efficiently and serve our customers better. Not to mention, it's just made our own lives easier! V360 has really taken the phrase "Work smarter, not harder" and turned it into an invaluable tool that every business should have!The support team has also been exceptional! They have been responsive, knowledgeable, and genuinely invested in helping us succeed throughout this entire journey. You can tell that each and every one of the V360 team care about us and our company's success! It has truly been a breath of fresh air!If you're looking for a CRM that can scale with your business while providing the flexibility to build systems around your unique processes, I highly recommend Velocity 360. It has become a valuable part of Dutch Barn Builders and continues to help us improve both our customer experience and internal performance.Make the jump and go with Velocity 360! You won't be disappointed!"
Convert More Leads in Less Time
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