Willow Lake Sheds: Tracking Ad Performance, Sustaining Peak Revenue, and Instant System Support
Willow Lake Sheds transformed their lead tracking, stabilized revenue through a tough market, and put July on track to match their highest-performing month on record.
Case Study System Overview
Client & Industry
Willow Lake Sheds | Shed Dealer & Custom Builder
Core Problem Solved
Limited ad performance tracking & disconnected sales legacy systems
Primary Velocity 360 Solution
Multi-channel lead tracking, instant white-glove support, & workflow automation
Measurable Result
Near Record-Month Sales in Slow Season, Steadily Climbing Close Rates
Case Study Highlights & Key Metrics
- Sustained Record Revenue: Maintained consistent revenue through a tough market, putting July—typically a slow month—on track to match their biggest sales month ever.
- Climbing Closing Percentages: Real-time ad tracking and lead data gave leadership clear numbers showing steady improvements in total team conversion.
- Full Ad & Lead Attribution: Total visibility into Facebook and Google campaigns to immediately see which ads drive revenue and which don't.
- Rapid White-Glove Execution: Real-time support that delivers custom automated workflows in under 30 minutes.
Hear the Success Story
"Anytime we've needed anything, Gavin or Joe has been able to get on it instantly... the service has been outstanding." — Dallas Woodward, COO
The Challenge: Blind Ad Spend & Inconsistent Follow-Up Systems
Prior to Velocity 360, Willow Lake Sheds relied on Shed Geek Marketing for lead management, but lacked full clarity into ad performance and lead engagement. They needed a dedicated shed sales CRM that provided clear metrics and reliable lead follow-up.
Uncertain Lead Metrics: Without consolidated ad and pipeline analytics, it was difficult to tell which campaigns were driving real sales inquiries versus dead leads.
Slowing Market Conditions: As broader industry trends made buyers more hesitant, Willow Lake Sheds needed a way to optimize team close rates, capture every inquiry, and prevent revenue drop-offs.
Sub-30-Minute Support Resolution
"We've been on this call for 27 minutes, and I had a workflow I asked Gavin to do... I think it's already done before we even got off the call."
How Velocity 360 Optimized Their Sales Operations
Deploying specialized shed CRM software gave Willow Lake Sheds deep visibility into their marketing ROI and sales execution.
Precision Ad Tracking
Full transparency over ad spend performance on Facebook and Google, allowing leadership to scale working ads and eliminate wasted ad spend.
Instant Tech Support
White-glove implementation and immediate system updates, ensuring new automated workflows are created and deployed within minutes.
Shorter Deal Handling
Consolidated lead messaging, website configurators, and POS data into one screen to make the sales process faster and easier for reps.
Integrations: Connected in One Place
Velocity 360
Willow Lake Sheds integrated ShedSuite, ShedPro, and Facebook Lead Ads directly into their Velocity 360 dashboard.
Connecting their 3D configurator workflows and POS data gave reps complete visibility over every new buyer interaction.
Measurable Results
Key sales metrics recorded during active Velocity 360 deployment.
Consistent
Revenue Stability
Maintained strong revenue through tough overall market conditions.
Near Record
Slow-Season Peak
July sales on track to match their highest-performing month on record.
Climbing
Pipeline Conversion
Steady increase in overall sales close rates driven by clear ad & lead metrics.
< 30 min
Workflow Setup
Immediate support team execution on new automations and setup requests.
Dallas Woodward
COO, Willow Lake Sheds
"Being able to track my advertising, what's performing, and what's not performing has been very helpful. The white-glove setup process has been great—anytime we've needed anything, they've jumped on it instantly. We were on a call for 27 minutes and a workflow request was already done before we got off. Even with a tough market, our revenue has stayed consistent and we're on track for one of our biggest months ever. The service has been outstanding."
Close More Leads in Less Time
Like Willow Lake Sheds, stop guessing on ad performance and build a high-converting sales engine today.