Twin City Barns:
Drove response rates to a near-perfect 99.74% and more than doubled warm communication with buyers.
The Result: By automating and centralizing their lead pipelines, Twins City Barns achieved a 99.74% response rate, more than doubled warm lead communication, and achieved a 30.25% jump in average sales value.
Hear the Success Story
"Now we're able to track that a sale actually started online, and it makes us confident spending more money on advertising." — Jalon Yoder, Manager
The Challenge: Fragmented Online Pipelines and Low Engagement
Prior to Velocity 360, Twin City Barns used Shed Squad CRM. While it provided basic automation capabilities, their sales reps were often just "checking boxes", sending a single automated text and moving a lead along without fostering deeper interaction or clear pipeline visibility.
The Tracking Blindspot: They poured substantial capital into digital advertising to scale their online presence, but tracking ROI and attributing sales back to specific campaigns was difficult. When an online lead later walked onto a dealer lot to buy a building, the tracking connection was lost.
Cold Pipelines: Inbound leads would sit or disengage due to a lack of deep conversational follow-up. Without an integrated system, the sales team struggled to understand if their marketing dollars were working.
