Twins City Barns:
Drove response rates to a near-perfect 99.74% and more than doubled warm communication with buyers.
The Result: By automating and centralizing their online pipeline, Twins City Barns unlocked a 99.74% initial response rate, more than doubled warm lead communication, and achieved a 30.25% jump in average sales value.
Hear the Success Story
"Now we're able to track that a sale actually started online, and it makes us confident spending more money on advertising." — Jalon Yoder, Manager
The Challenge: Fragmented Online Pipelines and Low Engagement
Prior to Velocity 360, Twins City Barns relied on Shed Squad CRM. While it provided basic automation capabilities, salespeople were often just "checking boxes", sending a single automated text and moving a lead along without fostering deeper interaction or clear pipeline visibility.
The Tracking Blindspot: They poured substantial capital into digital advertising to scale their online presence, but attributing success was nearly impossible. When an online lead later walked onto a dealer lot to buy a building, the tracking connection was lost.
Cold Pipelines: Inbound leads would sit or disengage due to a lack of deep conversational follow-up. Without an integrated system, the sales team struggled to understand if their marketing dollars were yielding highly engaged opportunities.
White Glove Onboarding
"It was good. We started, I think we signed up the end of March and it rolled out middle-end of May. Some of that, it took a little longer than I thought it would, but it was pretty smooth, pretty smooth."
Workflow Improvements: Engaged Conversations
Transitioning to Velocity 360 injected precise visibility and dynamic touchpoints into Twins City Barns' digital funnel.
Historical Lead Mapping
When a customer finishes an order at a lot location, Velocity 360 matches the client data backward to reveal if the relationship originally originated from an online campaign months prior.
True Consumer Dialogue
Advanced background mechanics focus heavily on creating sustained, double-sided discussions rather than one-off, check-the-box outbound text notifications.
Post-Delivery Feedback Loops
Operational pipelines align with core delivery schedules. As soon as a building changes to delivered, the system triggers targeted requests to gather user reviews automatically.
Integrations: The Twins City Barns Ecosystem
Velocity 360
Twins City Barns successfully linked CAL, ShedPro, and Sensei systems together. Unit stages smoothly update into delivered pipelines, keeping communication unified and automated.
Consolidating technical operations inside a singular database has minimized pipeline administrative friction entirely.
The Campaign Impact
Direct, data-verified operational growth tracking digital performance metrics.
99.74%
Initial Response Rate
Up from 83.33%, automated delivery optimization ensures practically every incoming digital lead receives reliable touchpoints right away.
129.3%
Warm Lead Engagement
Active, back-and-forth conversational engagement skyrocketed from a baseline of 27.22% up to a massive 62.43%.
114.2%
Quotes Delivered
The percentage of leads moving deep into final negotiation stages advanced cleanly from 26.67% directly to 57.15%.
+30.2%
Average Ticket Size
By retaining better pipeline control, average deal value stepped up systematically from $5,315 to $6,923 per transaction.
Jalon Yoder
Manager, Twins City Barns
"The biggest thing I would say is we always struggled to know if advertising was working. You can dump a lot of money into advertising and you couldn't see for sure. Now this is letting us see if the person that came to the lot might have started as an online lead three months ago. And that's been a real blessing. We can actually have accurate sales numbers and it makes us confident in spending more money in advertising. The response rate is great—it's over 60% right now and that's awesome. It's a lot less headache. It’s a great tool but you still have to be a salesperson; it’s not a complete silver bullet, but if you're doing online sales without a CRM, you're shooting yourself in the foot."
Convert More Leads in Less Time
Like Twins City Barns, stop losing leads to fragmented data. Get 100% visibility over your pipeline.