Classic Buildings: Eliminating System Friction, Optimizing Ad Spend, and Accelerating Close Rates
Classic Buildings consolidated disjointed software tools into Velocity 360, driving strong revenue growth, reducing sales duration to roughly two days, and significantly increasing close rates.
Case Study System Overview
Client & Industry
Classic Buildings | Portable Sheds & Structures
Core Problem Solved
Fragmented software stack, wasted ad spend, & long closing windows
Primary Velocity 360 Solution
Automated ringless voicemails, ShedPro/Shed Suite integration, & ad analytics
Measurable Result
Increased Close Rate Performance & 24.6% Larger Ticket Size
Case Study Highlights & Key Metrics
- Increased Close Rate Performance: Overall team close rate increased significantly as lead tracking and follow-up automated.
- Dramatically Shorter Sales Cycle: Deal closure times dropped from over 1 month 8 days down to roughly 2 days.
- Higher Average Deal Value: Average ticket size increased by 24.63% per sale.
- Tool Consolidation & Lower Overhead: Replaced multiple disconnected systems (Pipedrive, HighLevel, third-party phone tools) with one seamless platform.
Hear the Success Story
"The setup has less failure points and more consistency... anytime there was a bug, it was resolved immediately." — Caleb Schmidt, General Manager
The Challenge: Fragmented Tools & Disjointed Marketing
Prior to Velocity 360, Classic Buildings managed their operations across multiple disconnected software platforms—juggling Pipedrive, GoHighLevel, separate phone systems, and fragmented automation tools.
Ad Spend Inefficiencies: Without clear end-to-end dashboard analytics, marketing dollars were being spent in the wrong areas with little visibility into exact ROI.
Long Sales Durations: Sales reps had to manually track inquiries across systems, resulting in elongated sales cycles that stretched over a month.
Dedicated White-Glove Support
"Your system has less failure points... anytime there was an issue, Gavin not only solved it within a day, but would go the extra mile to make sure it wasn't happening elsewhere."
How Velocity 360 Transformed Sales Operations
Consolidating sales, phone operations, and automated follow-ups into Velocity 360 gave Classic Buildings a bulletproof growth engine.
Clear Ad Spend Analytics
Replaced guesswork with centralized analytics to direct ad spend toward high-performing channels and drive predictable ROI.
Automated Voicemail Drops
Leverages automated voicemail drops directly to buyer phones, generating consistent replies and freeing up rep bandwidth.
Consolidated Tech Stack
Eliminated third-party phone tools and standalone CRMs into one unified system, reducing total monthly operational software costs.
Integrations: Connected in One Place
Classic Buildings seamlessly connected ShedPro, Shed Suite, Google Ads, and social channels directly into Velocity 360.
Connecting 3D shed design tools with order management eliminated manual entry and accelerated buyer response times.
Measurable Results
Performance gains recorded following Velocity 360 deployment.
Increased
Close Rate
Achieved a steady increase in close rate performance after automating pipeline tracking.
~2 Days
Sales Duration
Reduced deal closing time down from over 1 month 8 days to roughly 2 days.
24.63%
Average Sale Increase
Achieved significant growth in overall average deal value across closed sales.
61.92%
Response Rate
Maintained high engagement rates using automated ringless voicemails & multi-channel messaging.
Caleb Schmidt
General Manager, Classic Buildings
"Beyond exceptional - THANK YOU ALL! They were always a step ahead of getting setup completed and running. Any bugs were not only caught but items related double checked. Simple. Straightforward. Ease of mind is at 100% for me now!"
Close More Leads in Less Time
Like Classic Buildings, eliminate lost leads and turn your sales process into a streamlined revenue engine.